![]() The brand’s focus fell off of the leather goods that made them successful, opting to cover everything with Cs in quirky colorways instead.įast-forward to 2020 and the younger generations have started buying those abandoned Coach bags from their local thrift stores. The innovation stopped the creative direction became repetitive. Somewhere along the line, though, Coach fell off. Founded in New York in 1941, the brand took off in the ’60s as the go-to for luxurious leather and playful design at a not-totally-outrageous pricepoint. It was at this point that many shoppers began to look past the jacquard logo and see Coach for the high-quality leather brand it truly was. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale. Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. While some of us got made fun of for buying our apparel at Goodwill in our teens, Gen Z has a habit of shaming fast-fashion shoppers and praising thrifty buyers instead.Īnd to no one’s surprise, pretty much every thrift shop or consignment store has at least one or two Coach handbags lying around, donated after they lost their prowess so many years ago. Why had we deemed Coach an “embarrassing” brand? What made it less luxe than any other designer on the market? The realization that we were in the wrong began with the normalization of thrift shopping as mainstream. Even girls who weren’t into fashion knew better than to wear anything with the once-coveted Coach Cs splattered across it.Ĭoach’s notoriety remained up until about a year ago when we, as a society, decided that we had made a mistake. By the time I entered high school, though, Coach was decidedly out. In my younger and more vulnerable years, nothing seemed cooler to me than a Coach wristlet, no doubt stuffed with the $10 my mom gave me to get Starbucks frappuccinos with my friends and pretend we were “real” adults instead of 13-year-olds walking a strip mall. ![]() Call your mom and see if she still has your logo wristlet from middle school lying around-Coach is back, baby. Just like the Gucci Jackie, the Prada Re-edition Nylon Shoulder Bag and the Bottega Padded Casette, the Pillow Tabby has made its way into the wardrobes of just about every fashionista on TikTok and Instagram. ![]() Since it arrived, I’ve been using the bag a ton, and I’m excited to give you all the low-down on this bag.If you purchase an independently reviewed product or service through a link on our website, STYLECASTER may receive an affiliate commission.Īt this point, anyone studying marketing or fashion business in college should be required to take an entire class dedicated to the Coach Pillow Tabby Bag and its rise to It Bag-dom. I reached out to our friends at Coach to see if I could review the bag further as I desperately wanted to add one to my collection, and they were gracious enough to gift me my very own Coach Pillow Tabby 18 in the most beautiful ivory. Then, Coach released a smaller version of it, the Pillow Tabby 18, and I just knew I had to have it. There have been many new Coach releases that have caught my eye recently, but the bag that had haunted my dreams the most was the Pillow Tabby that was released earlier this year. I know I’m not the only one whose first bag was Coach, and feeling a connection to the brand again just feels right. The 90s and 2000s are having a major moment in fashion, and Coach was truly a huge part of the lives of those that came of age during those decades. More and more, I’ve found myself truly fascinated with the brand again. I’ve said it to friends, to industry connections, and I’ve said it here on PurseBlog too. I’ve had my eye on Coach’s ever-changing assortment for the last two years or so, and I knew they were destined for a comeback.
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